Direct-to-Consumer Brand + Marketing
Brand Identity
Brand Strategy
Campaign Execution
E-commerce Design
Photography Art Direction
Digital Marketing
Packaging
I was most recently an Art Director at Bombas. Here I strategized, planned, and executed seasonal campaigns, developed the e-commerce site, designed packaging, and created targeted marketing materials (print + digital). I additionally collaborated on the expansion of the brand into the wholesale marketplace.
I art directed the look and feel of the e-commerce site while focusing
on consumer behavior and the customer journey.
The Holiday 2023 Campaign focused on the premium quality of the Bombas brand.
Below is a sample from this shoot. I worked on the strategy behind this category, executed on-set, and was hands-on during post-production.
My objective is to move fluently between both print and digital platforms. I worked with marketing, brand, and copy teams to achieve business goals while maintaining visual consistency. Below is a recent sample.
Evergreen Packaging Design
Printed Postcard Sample
Evergreen Polybag + Tape
Email Marketing Design Examples
