Direct-to-Consumer Brand + Marketing
Brand Identity
Brand Strategy
E-commerce Design
Photography Art Direction
Digital Marketing
Pre and Post Production
As a frequent contributor to Blue Apron, I planned and executed lifestyle and food photography, designed print and digital marketing materials, and worked to strategize and design effective email campaigns.
For Blue Apron’s wine program, I art directed and designed many promotional materials.
This included sourcing photographers and talent, creating mood boards, designing layouts,
and collaborating with marketing teams to meet business objectives.
A sample of email designs promoting Blue Apron’s wine program.
